and lifestyle peripherals, today announced a new partnership with
Raptr, the first social platform that allows users to know, in
real-time, what games they and their friends are playing across
multiple platforms. When combined with Razer's precision keyboards and
mice, the joint offering provides Razer's millions of customers the
opportunity to seamlessly join Raptr's community and build
friendships, compete and connect while gaming.
The partnership will also enable Razer to communicate directly with
its fan base and better understand their gaming habits with Raptr's
innovative unique social network integrations. Razer will be able to
reach their fans wherever they are and forge a deeper user connection.
With Raptr, users can also automatically broadcast this information
via the Internet's most popular social media sites such as Facebook
and Twitter, thus extending users' ability to reach their friends.
In addition, Raptr and Razer plan to hold contests that give Raptr
users the chance to show off their gaming skills and win special Razer
gear. Raptr will be bundled with three of Razer's most popular
products: the Razer DeathAdder mouse, the Razer Lachesis mouse, and
the Razer Lycosa keyboard, with more products to be added over the
coming months.
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