Talkster Software Enables Innovation and New Revenue

"Telecommunications services are becoming increasingly commoditized
and with phone number portability, subscribers are less inclined to
remain loyal to their service providers," said James Wanless, COO of
Talkster. "With retail prices for basic wireless services reaching a
floor in most markets, a door has opened for providing new features
that can stem subscriber churn. But being at the mercy of carriers
forced to cut back on innovation during the economic slowdown for new
services may keep companies at a competitive disadvantage for an
unknown number of years. Talki lets MVNOs deliver innovative new
services at the device level, completely bypassing the dependence on
carrier infrastructure. At the same time media companies can use talki
for expanding their brand to the mobile channel without the need to
experiment with becoming their own MVNO."

The talki application enables a compelling voice, text and multimedia
service that lowers usage fees for wireless communications. The more
people use talki, the more they save money. Talkster built healthy
margins into the offer by combining advertising subsidies together
with a recurring revenue subscription. This multifaceted business
model gives MVNOs the ability to create new recurring revenue streams
while staying competitive with new features. Media companies will be
more interested in using talki as a mobile branding tool without being
required to invest in infrastructure or manage network services.