ExCel London to permanently install their real-time measurement system
as a world's first utilising the latest precise real-time location
system from Cambridge based company.
This is the first permanent installation of this unique technology
anywhere, making ExCel London the World's first truly smart event
space. The Fish system utilizes the Ubisense RTLS (Real Time Location
System) technology to determine the precise location of every visitor
to an event with an accuracy of 6 inches, every second. The Fish
system then leverages that location intelligence to provide a unique
personalized experience for each visitor as well as detailed
measurement and analysis for organizers and exhibitors.
This Fish RTMS (Real Time Measurement System) system calculates
visitor traffic flows, dwell time, staff engagements etc which can all
be correlated against visitor demographic data in real-time. Visitors
benefit from a personalized show experience and enhanced interactivity
as they request information to be delivered to them from their
real-time location, a world first.
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