Harmonix, the leading developer of music-based games, and distribution
partner Electronic Arts Inc. (Nasdaq: ERTS), today announced that the
Rock Band(R) franchise has officially surpassed $1 billion dollars in
North American retail sales in 15 months, according to the NPD Group.
In addition, over 40 million paid individual songs have been sold via
download through the Rock Band(R) platform furthering its position as
the music video game leader in paid song sales and downloadable
content with over 600 songs available to date in the Rock Band
catalogue.
Originally launched on November 20, 2007, Rock Band is the
multi-million unit selling, genre-defining music game platform that
allowed music fans and gamers to interact with and discover music like
never before by choosing guitar, drums, vocals, or bass to start a
band and rock the world. Developed by Harmonix, the world's premier
music video game development company, and published by MTV Games, the
Rock Band platform has had a positive impact on the overall promotion
and sales of music, benefiting artists included in the game both
directly through royalties associated with game sales and indirectly
by causing the sale of more songs and albums.
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