Sunday, 12 June 2011

NVIDIA Announces APEX Technology For Content

NVIDIA Corporation announced NVIDIA APEX, a dramatic new capability to
its PhysX technology development software development kit (SDK), that
provides artists, level designers, and game developers with a set of
easy-to-use tools that streamline the process of implementing scalable
physics across multiple platforms for next-generation titles.

With NVIDIA PhysX technology, game developers can design worlds that
literally come to life: walls can be torn down, glass can be
shattered, trees bend in the wind, and water flows with body and
force. Designed as a modular framework that works in concert with
existing PhysX SDKs, NVIDIA APEX makes it easy for developers to add
detailed physics effects to their games and helps them optimize the
gaming experience across multiple platforms with a simple "author
once" cross platform content creation feature. This enables APEX to
not only help developers accelerate the time it takes to author new
games, but will also help them reduce overall development costs in the
process. The APEX toolset will be available free of charge for
licensed NVIDIA PhysX developers and is already being integrated into
some of the world's most popular development libraries and game
engines, including Emergent Game Technologies' Gamebryo LightSpeed.

"APEX is a powerful addition to NVIDIA PhysX technology," said
Geoffrey Selzer, CEO of Emergent Game Technologies. "World-class
technology, however, is only one piece of the solution. We chose to
partner with NVIDIA for APEX/LightSpeed integrations due to their
combination of best-of-breed technology and their culture of being of
service to the industry which parallels our own. NVIDIA's commitment
to partners, technology, and developers has been demonstrated not only
through collaborative relationships like ours, but through their
holistic point-of-view about what the industry needs to thrive. PhysX,
APEX, and LightSpeed will provide a breakthrough for designers,
artists and engineers reenergizing creativity in the game industry."

Another key component of APEX is the support for new plug-in modules,
each of which provide a "high level" interface enabling artists and
level designers to facilitate turnkey physics content creation with
little or no programmer involvement. At GDC, NVIDIA is showcasing
three new modules— destruction, clothing, and vegetation—each adding
specific game dynamics functionality for fully-featured content
authoring. Available for use on all major gaming platforms including
the PC; Xbox360™, PLAYSTATION®3 and Nintendo Wii™, additional APEX
modules are in development by NVIDIA and APEX developer partners.

"We are adding PhysX support to SpeedTree 5.0, the latest version of
our award-winning foliage software," said IDV CEO Chris King. "By
integrating support for the new NVIDIA PhysX APEX vegetation module,
SpeedTree 5.0 is providing developers a simplified approach for adding
amazingly interactive, natural trees and plants to their game
environments. The next round of games is going to achieve an
incredible new degree of realism, and we are very proud to be
involved."

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