WD's MY BOOK Family of External Hard Drives

WD'S MY BOOK FAMILY OF EXTERNAL HARD DRIVES NOW DELIVER 2 TERABYTES IN
A SLIM, SINGLE-DRIVE SYSTEM

Largest Capacity Available in Single-drive External Hard Drives for
Mac and PC Users.

WD, the world's leader in external storage solutions, today expanded
its My Book family of external hard drives to include a 2 TB capacity,
the largest available capacity in a single-drive system. With its wide
variety of models, WD offers a solution for every type of user,
whether they're a creative power user on a Mac or a home user on a PC.
The new 2 TB My Book family includes: My Book Studio Edition, My Book
Mac Edition, My Book Home Edition and My Book Essential Edition
models.

My Book Studio Market research shows that consumer creation and
acquisition of digital media is growing rapidly, driving demand for
increasing storage capacities. According to market research firm IDC,
the number of digital cameras and camera phones in the world surpassed
1 billion (Mar. 2008). Separately, market research firm GfK reports
that HD (high definition) video camcorders are experiencing record
growth and now account for 42 percent of total camcorder sales (Aug.
2008). HD video requires massive amounts of drive space: at least 8 GB
per hour of video. Since 2006, when Apple began offering movie
downloads, the Apple store has already sold more than 250 million TV
episodes and sold or rented more than 33 million movies (Apple, Mar.
2009).

"The popularity among consumers of high-definition video cameras,
digital photography and digital music downloads means that users are
filling up their computers with massive amounts of digital content as
fast as they can click 'save.' As the volume and value of users
digital content grows, backing up data on multiple CDs or DVDs becomes
time consuming and inconvenient. At the same time, consumers are
realizing the monetary and emotional value of content and need to back
up their most important files. The My Book family, with its massive 2
TB capacity allows users to backup all their data in one easy step and
keep it in one easily accessible place," said Jim Welsh, senior vice
president and general manager of WD's branded products and consumer
electronics groups.